Two hundred London taxis for a Knightsbridge showroom launch

Binghatti, a leading real estate developer from Dubai, wanted to create a high-impact launch for their new Knightsbridge showroom.

The requirement was to raise brand awareness quickly, and to ensure their luxury developments stood out in one of the most competitive property markets in the world — a market where the established names are very well known and a new entrant has to arrive at scale to be taken seriously.

We deployed a fleet of 200 branded London taxis, combining full liveries and Supersides.

Running both formats together gave the campaign two things at once: the wrapped vehicles carried the standout and the photography, while the Superside fleet extended the campaign across the city at a lower rate per vehicle.

The taxis acted as moving billboards, reaching premium audiences across central London and surrounding key areas.

The campaign also provided consistent visibility near the Knightsbridge showroom itself, so the vehicles supported the destination as well as the brand.

The campaign delivered standout presence across the capital and drove attention to Binghatti’s London launch.

The fleet generated awareness at scale, positioned the brand alongside other luxury names in Knightsbridge, and created a strong sense of occasion around the showroom opening.

Campaign scale and mechanics above are as delivered. We do not publish audience or performance figures without a stated source and methodology.