Taxi Full Wrap Advertising
The entire exterior of the cab wrapped in your creative — the highest-impact presence available on a licensed taxi. Known in the trade as a full livery, and available on Premium and Classic Black Cabs.
What taxi full wraps are.
A taxi full wrap covers the entire exterior of a licensed black cab in printed vinyl — bonnet, doors, flanks and rear. The silhouette stays exactly as it was; everything else becomes yours. The format is also sold across the industry as a taxi full livery, and you will hear both names used for the same thing.
A Full Wrap turns the whole vehicle into a moving brand asset and gives a campaign the highest-impact presence available on a licensed black cab. Where a panel is something applied to a taxi, a wrap changes what the taxi appears to be.
Because the whole body carries the creative, a wrap can do things a panel cannot: hold a full brand world, carry an image rather than a line, and transform a vehicle everyone already recognises. That combination is why wrapped cabs get photographed and shared, and why they work for high-profile launches and experiential moments.
Wraps are usually run on smaller fleets over longer periods. A handful of wrapped cabs working central London will read as a far larger campaign than the numbers suggest, simply because each vehicle is impossible to overlook.
What Taxi Full Wraps are good at.
The three things Full Wraps do better than the alternative, and the reasons advertisers come back to the format.
Standout that gets photographed
A wrapped cab is an event on the street. People photograph it, colleagues send it to each other, and the campaign ends up in places you did not buy — which is the part of the value that never appears on the rate card.
Creative freedom the panel cannot offer
The whole body is the canvas, so the idea can be an image, a colour, a texture or a transformation rather than a line of type in a rectangle.
Presence out of proportion to fleet size
A small number of wrapped vehicles reads as a campaign several times its actual size, because each one is an event on the street. Impact per vehicle does the work that volume does for Supersides.
Tell us the city, the budget and the dates and we will size a full wraps campaign against them, with live fleet availability.
Get Prices & AvailabilityTaxi Full Wraps on both black cab fleets.
The same format on two different vehicles. Both carry interior Tip Seat advertising, and a campaign can use either fleet or a combination of the two.
Premium Black Cab Full Wrap
A full wrap on an electric cab, turning the whole vehicle into a moving brand asset with a modern fleet story attached.
- Full exterior coverage
- Latest-generation electric fleet
- Three interior tip seat panels included
Industry model: TXE
Classic Black Cab Full Wrap
A full wrap on the traditional London taxi. High reach, instant recognition, and the silhouette that says London before a word is read.
- Full exterior coverage
- Iconic London silhouette
- Two interior tip seat panels included
Industry model: TX
Designing for taxi full wraps.
A wrap rewards an idea designed for a vehicle. The commonest and most expensive mistake is enlarging a poster to fit one.
- Use the shape. The best wraps acknowledge the bonnet, the door line and the rear rather than treating the cab as a flat surface.
- Lead with an image or a colour, not a paragraph. A wrap is a piece of art direction; the argument goes on the tip seat panels inside.
- Keep the brand legible from the front and the rear as well as the side. Most people meet a cab at a junction, not in profile.
- Coverage is set by the licensing conditions the vehicle operates under. We confirm exactly what is available on your chosen fleet before artwork is adapted, so the design is built to the real coverage.
- Plan the photography. Commission the shots while the fleet is fresh — the campaign imagery will outlive the campaign.
How full wraps campaigns are shaped.
Wrap campaigns are shaped around impact and longevity rather than raw frequency.
- Pair the campaign with an activation. Where a wrap needs to be somewhere specific — a launch venue, a shoot, an event — private taxi hire puts the vehicle there to plan.
- Run longer where you can. Production is a bigger share of a wrap budget, so a longer campaign materially improves the value of the spend.
- Time it to something. Wraps do their best work attached to a launch, a sponsorship, a market entry or a moment worth photographing.
- Consider a mixed campaign: wraps for the hero moment, Supersides behind them for the reach.
What Taxi Full Wraps cost.
Published guide rates, including printing and installation. Most campaigns are then planned as packages.
Full pricing and package detailTaxi Full Wrap · Classic Black Cab
The entire exterior of the traditional London taxi, quoted over a three-month period.
Taxi Full Wrap · Premium Black Cab
The entire exterior of the electric black cab, quoted monthly.
All rates exclude VAT. Published rates include printing and installation.
Most campaigns are planned as packages, with pricing tailored to fleet size, duration, format and availability. Package pricing can be considerably more competitive than the published per-taxi rate.
Get Prices & Availability- Printing
- Installation
- Artwork proofing before print
- Photographic evidence of the installed campaign
- Interior Tip Seat advertising
Your campaign doesn’t stop outside the cab.
Every Superside and Full Wrap campaign includes interior Tip Seat advertising at no additional cost, giving your brand additional visibility to passengers during their journey.
A wrap is designed to be seen and photographed from outside. The tip seat panels pick the passenger up once they are in the vehicle, which is the only point in the journey where your brand has their attention and their time at once. On a wrap campaign that continuity — the same idea outside and in — is what makes the vehicle feel considered rather than decorated.
Taxi Full Wraps or Taxi Supersides?
Both put your brand on licensed black cabs and both include Tip Seat advertising. The difference is how much of the vehicle you take, and what a fixed budget therefore buys.
Read the full comparison| Feature | Taxi Supersides | Taxi Full Wraps |
|---|---|---|
| Coverage of vehicle | Both side panels, below the window line | Full exterior — bonnet, doors, flanks and rear |
| Visual impact | High — read at street level from both sides | Highest — the whole vehicle carries the creative |
| Relative cost per cab | Lower, so the same budget buys a larger fleet | Higher, reflecting the material and fitting involved |
| Creative possibilities | One strong message per panel | Full brand storytelling across the body |
| Typical campaign scale | Larger fleets, built for reach and frequency | Smaller fleets, built for standout and PR value |
| Best suited to | Always-on awareness, retail and services | Launches, hero moments and experiential |
| Tip Seat advertising | Included at no additional cost | Included at no additional cost |
Taxi Full Wraps campaigns we have delivered.
Real London campaigns using this format.
Taxi Full Wraps, answered.
What is a taxi full wrap?
A full wrap covers the entire exterior of a licensed taxi in printed vinyl — bonnet, doors, flanks and rear. The silhouette of the cab stays the same, but every other surface carries the creative, which makes it the highest-impact format available on the vehicle.
Is a taxi wrap the same as a full livery?
Yes. Full livery is the industry term for the same product, and you will hear both names used. We sell it as a Taxi Full Wrap because that is what most advertisers search for and recognise.
Can a wrap cover the taxi windows?
Coverage is set by the licensing conditions the vehicle operates under, which govern what can and cannot be applied to glass and to which panels. We confirm exactly what is available for your chosen fleet before artwork is adapted, so the creative is designed to the real coverage rather than reworked after proofing.
What creative works best on a full wrap?
Something that uses the whole body rather than a panel enlarged to fit it. A wrap can hold a full brand world — imagery, colour, a change of silhouette on a vehicle everyone already recognises — which is why wrapped cabs get photographed and shared. If the idea would work as a poster, a Superside will carry it more cheaply.
How many wrapped taxis does a campaign need?
Fewer than a Superside campaign, and that is not a compromise. Each wrapped vehicle carries so much more presence that a small fleet reads as a far larger campaign than the numbers suggest. Spreading the same budget thinly across many panels would produce a campaign nobody photographs.
Does wrapping damage the taxi paintwork?
No. Wraps are printed on materials approved for licensed vehicles and applied over the paintwork by trained fitters at approved depots. They are removed the same way at the end of the campaign.
Are full wraps available on both black cab fleets?
Yes. Full Wraps run on the Premium Black Cab, London's latest-generation electric taxi, and on the Classic Black Cab, the traditional London taxi. The two produce quite different photographs, which matters more on a wrap than on any other format.
Is Tip Seat advertising included with a Full Wrap campaign?
Yes, at no additional cost. Every Full Wrap campaign includes the interior tip seat panels on the cabs it runs on — three per vehicle on Premium Black Cabs, two on Classic Black Cabs.
Where to go next
Get prices for a full wraps campaign.
Tell us the city, the format you are considering, your budget and your dates. You will get formats, fleet availability and an indicative rate — from a person, not a portal.