A Lyle & Scott Wear It Your Way superside on a black cab at Oxford Circus

Case studies

Campaigns we have put on the road

London taxi campaigns for Binghatti, Major League Baseball, Lyle & Scott and Monday Haircare — what each set out to do, and how the fleet was used.

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Three Binghatti-branded London taxis parked outside the Binghatti showroom in Knightsbridge

Binghatti · Property development

Two hundred London taxis for a Knightsbridge showroom launch

A 200-taxi campaign combining full wraps and Supersides, built around the opening of Binghatti’s Knightsbridge showroom.

200 branded London taxis

Read the Binghatti campaign

A Major League Baseball wrapped black cab beside the Trafalgar Square fountain, surrounded by event crowds

Major League Baseball · Sport and entertainment

One hundred taxis, one hundred days before first pitch

One hundred branded London taxis promoting the MLB London Series, incorporating QR functionality to support ticket purchase, launched 100 days before the event.

100 branded London taxis

Read the Major League Baseball campaign

Lyle & Scott · Fashion

Taking Wear It Your Way from lookbook to London streets

Premium wrapped London taxis carrying the Wear It Your Way campaign through high-footfall central London.

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A pink Monday Haircare No Bad Mondays full wrap on a classic black cab crossing Westminster Bridge

Monday Haircare · Beauty and personal care

No Bad Mondays: turning wrapped taxis into a social competition

Brightly coloured taxi wraps carrying the No Bad Mondays creative, used as the centrepiece of a spot-and-share social competition.

Read the Monday Haircare campaign

We publish what a campaign was and how it ran. We do not publish audience, impression or uplift figures without a stated source and methodology, so you will not find performance statistics on these pages.

Campaign photography

Both formats, both fleets.

Superside and Full Wrap campaigns photographed on London streets.

A Lacoste superside panel on an electric black cab outside the Lacoste store on Regent Street — Supersides · Premium Black Cab

A Major League Baseball superside panel on a classic black cab on a central London street — Supersides · Classic Black Cab

A Major League Baseball London Series full wrap on an electric black cab at a Trafalgar Square event site — Full Wrap · Premium Black Cab

A pink Monday Haircare full wrap on a classic black cab on a central London street — Full Wrap · Classic Black Cab

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Plan your campaign

Taxi advertising formatsSupersides and Full Wraps compared, and how to choose between them Taxi advertising costsHow rates are built, what they include, and what makes them move Private taxi hire for eventsTaxi and driver hired by the hour, working to your activation plan London taxi advertisingCoverage, areas, audience and campaign planning across the capital

Next step

Planning something like these?

Tell us the city, the format you are considering, your budget and your dates. You will get formats, fleet availability and an indicative rate — from a person, not a portal.

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