Classic Black Cab advertising
Supersides and Full Wraps on the traditional London black cab — the silhouette that reads as London anywhere in the world — with interior Tip Seat advertising included.
The iconic traditional London black cab.
Industry model: TX
The Classic Black Cab is the vehicle people picture when they picture London. That is not a sentimental observation: it is the practical reason this shape has carried more advertising than any other taxi in the country, and why a photograph of a campaign on one is immediately legible as a London campaign anywhere in the world.
For an advertiser, the silhouette does a job the creative does not have to. An international brand establishing UK presence, or a British brand leaning on its own heritage, borrows something from the vehicle before a word has been read.
It is also the fleet that has been on the road longest, so it is thoroughly woven into every part of the city — the retail streets, the stations, the theatre district and the business districts alike, rather than concentrating around the newest developments.
The brands that pick the Classic Black Cab.
Both fleets reach the same city. The reason to specify one is usually about what the vehicle itself signals, and who is paying attention to that signal.
International brands entering the UK
The classic silhouette establishes a London presence in a single image, which is worth more than an equivalent spend on a format that could be anywhere.
Heritage, luxury and hospitality brands
The vehicle carries an association with the city that suits brands whose own story is about permanence rather than disruption.
Campaigns built around photography and PR
A wrapped classic cab is the shot that gets used in the case study, the press release and the social post. It is the most reproducible image in the medium.
Ask for Classic Black Cab availability alongside a costed campaign, and we will tell you honestly what the fleet can support for your dates.
Get Prices & AvailabilityBoth formats run on the Classic Black Cab.
Supersides take the panels on each flank of the vehicle; a Full Wrap takes the entire exterior. Interior Tip Seat advertising is included with either.
Classic Black Cab Supersides
Large side panels on the cab everyone pictures when they picture London — the most recognised taxi advertising format in the country.
- Both flanks of the vehicle
- Iconic London silhouette
- Two interior tip seat panels included
Classic Black Cab Full Wrap
A full wrap on the traditional London taxi. High reach, instant recognition, and the silhouette that says London before a word is read.
- Full exterior coverage
- Iconic London silhouette
- Two interior tip seat panels included
Your campaign doesn’t stop outside the cab.
Every Superside and Full Wrap campaign includes interior Tip Seat advertising at no additional cost, giving your brand additional visibility to passengers during their journey.
The Classic Black Cab carries two tip seat panels in the passenger compartment, facing the seat. They are included at no additional cost with every Superside and Full Wrap campaign on the fleet, and they reach the passenger at the one moment in the journey when there is genuinely nothing else competing for their attention.
Classic Black Cab or Premium Black Cab?
Both fleets carry both formats and both cover the whole city. The difference is what the vehicle says about the brand on it, and how much interior inventory it carries.
About the Premium Black Cab| Feature | Premium Black Cab | Classic Black Cab |
|---|---|---|
| Vehicle | London's latest-generation electric black cab | The traditional London black cab |
| Interior tip seat panels | Three per cab | Two per cab |
| Formats available | Supersides and Full Wraps | Supersides and Full Wraps |
| Reads as | Modern, low-emission, premium | Iconic, established, unmistakably London |
| Often chosen for | Brands with a sustainability or innovation story | Brands that want the classic London silhouette |
Campaigns are not limited to one fleet. Running a mix is common where a brand wants both the modern fleet association and the classic London silhouette.
Classic Black Cab rates.
Published guide rates for both formats on this fleet, including printing and installation.
Full pricing and package detailTaxi Supersides · Classic Black Cab
Large printed panels on both flanks of the traditional London black cab.
Taxi Full Wrap · Classic Black Cab
The entire exterior of the traditional London taxi, quoted over a three-month period.
All rates exclude VAT. Published rates include printing and installation.
Most campaigns are planned as packages, with pricing tailored to fleet size, duration, format and availability. Package pricing can be considerably more competitive than the published per-taxi rate.
Get Prices & Availability- Printing
- Installation
- Artwork proofing before print
- Photographic evidence of the installed campaign
- Interior Tip Seat advertising
Classic Black Cab advertising, answered.
What is a Classic Black Cab?
It is the traditional London taxi — the shape people picture when they picture London, and the vehicle that has carried more advertising than any other cab in the country. We lead with the customer-facing name rather than the model code, though you may see the industry designation used in trade documents.
How many tip seat panels does a Classic Black Cab carry?
Two, on the fold-down seats facing the passenger. They are included at no additional cost with every Superside and Full Wrap campaign on the vehicle.
Why choose the Classic Black Cab over the newer fleet?
Because the silhouette does a job the creative does not have to. A photograph of a campaign on a classic London taxi is immediately legible as a London campaign, anywhere in the world — which matters to international brands establishing UK presence and to British brands leaning on their own heritage.
Which advertising formats are available on the Classic Black Cab?
Both Supersides and Full Wraps, with interior Tip Seat advertising included in either case.
Is the Classic Black Cab fleet being replaced?
London's licensed fleet has been transitioning towards newer electric vehicles for some years, so availability on the traditional cab is not permanent and varies by period. If the classic silhouette matters to your campaign, it is worth asking about availability early rather than close to your launch date.
Can I mix Classic and Premium cabs on one campaign?
Yes, and it is common. A mix gives a campaign both the classic London silhouette and the modern fleet association, and it is planned, fitted and reported as a single campaign rather than two.
Where to go next
Get prices for a Classic Black Cab campaign.
Tell us the city, the format you are considering, your budget and your dates. You will get formats, fleet availability and an indicative rate — from a person, not a portal.