Taxi Superside Advertising
Large printed panels on both flanks of a licensed black cab, read at pavement eye level across the busiest streets in the city. Available on Premium and Classic Black Cabs, with interior Tip Seat advertising included.
What taxi supersides are.
A taxi superside is a large printed panel fitted along the side of a licensed black cab, below the window line and running most of the length of the vehicle. Campaigns take both flanks as standard, so every cab carries the message on its left and its right. You will also hear them called taxi side panels; they are the same thing.
Supersides sit on the part of a taxi that a pedestrian on the pavement, a cyclist alongside and a driver in the next lane all see first. That is the whole proposition: the format occupies the eye line of the street rather than the roofline, and it does so on a vehicle that spends its working day moving between the places people actually are.
Brands choose Supersides when they want presence across a whole city rather than standout on a single vehicle. Because the rate per cab is lower than a Full Wrap, the same budget buys a larger fleet, and a larger fleet is what produces frequency: the same commuters seeing the same message on different cabs, in different streets, on different days.
They suit always-on awareness, retail and service brands, recruitment campaigns, and any launch that needs to look bigger than its budget. Supersides also carry a single message cleanly, which makes them the safer choice when the creative is a name and a proposition rather than a picture.
What Taxi Supersides are good at.
The three things Supersides do better than the alternative, and the reasons advertisers come back to the format.
Frequency, not just reach
One striking vehicle is seen once. A fleet is seen repeatedly, by the same people, in different parts of their day — which is what actually moves recall. Supersides are the format that lets a budget buy enough vehicles for that to happen.
More cabs for the money
The lower rate per cab is the point rather than a compromise. Where a Full Wrap budget buys a small fleet with enormous presence each, the same money in Supersides puts noticeably more vehicles into circulation.
A clean single message
The panel is a defined rectangle at street level, which suits a name, a proposition and a call to action. Creative that has to be understood in two seconds is easier to get right here than across a whole vehicle body.
Tell us the city, the budget and the dates and we will size a supersides campaign against them, with live fleet availability.
Get Prices & AvailabilityTaxi Supersides on both black cab fleets.
The same format on two different vehicles. Both carry interior Tip Seat advertising, and a campaign can use either fleet or a combination of the two.
Premium Black Cab Supersides
Bold side panels on London's newest electric cabs. Broad reach across the West End and the City, with the added benefit of a modern, quieter fleet.
- Both flanks of the vehicle
- Latest-generation electric fleet
- Three interior tip seat panels included
Industry model: TXE
Classic Black Cab Supersides
Large side panels on the cab everyone pictures when they picture London — the most recognised taxi advertising format in the country.
- Both flanks of the vehicle
- Iconic London silhouette
- Two interior tip seat panels included
Industry model: TX
Designing for taxi supersides.
Superside creative is read in motion, from a few metres, for about two seconds, often at an angle. Everything below follows from that.
- One message per campaign. A panel that tries to say three things says none of them at 30mph.
- High contrast between the type and its background, and a logo that survives being seen small and briefly.
- No body copy. If a sentence needs a second sentence to make sense, it belongs on the tip seat panel inside the cab instead.
- Design to the template rather than adapting a press ad. We supply the fleet templates for the cab type you choose before artwork starts.
- Remember both flanks are yours. The two sides can carry the same execution or a matched pair, but they should not fight each other.
How supersides campaigns are shaped.
Superside campaigns are shaped around building frequency, which changes how the fleet and the run length are chosen.
- Size the fleet for repetition rather than for coverage. Being seen three times by the right audience beats being seen once by everyone.
- Coverage is organic. Advertising taxis work the whole city as part of the normal fleet, so you are buying broad presence rather than a targeted zone.
- Longer runs lower the effective monthly rate, because print and fitting are one-off costs whatever the length of the campaign.
- Supersides pair well with a small number of Full Wraps when a campaign also needs a hero moment.
What Taxi Supersides cost.
Published guide rates, including printing and installation. Most campaigns are then planned as packages.
Full pricing and package detailTaxi Supersides · Classic Black Cab
Large printed panels on both flanks of the traditional London black cab.
Taxi Supersides · Premium Black Cab
The same published rate as the Classic fleet, on the latest-generation electric cab.
All rates exclude VAT. Published rates include printing and installation.
Most campaigns are planned as packages, with pricing tailored to fleet size, duration, format and availability. Package pricing can be considerably more competitive than the published per-taxi rate.
Get Prices & Availability- Printing
- Installation
- Artwork proofing before print
- Photographic evidence of the installed campaign
- Interior Tip Seat advertising
Your campaign doesn’t stop outside the cab.
Every Superside and Full Wrap campaign includes interior Tip Seat advertising at no additional cost, giving your brand additional visibility to passengers during their journey.
A Superside is read in about two seconds from the pavement, which is why the panel carries one clear message. The tip seat is the opposite setting — a seated passenger, a static panel and several minutes of dwell time — so it is where a longer explanation, a website or a QR code finally earns its place. One campaign, two quite different jobs.
Taxi Supersides or Taxi Full Wraps?
Both put your brand on licensed black cabs and both include Tip Seat advertising. The difference is how much of the vehicle you take, and what a fixed budget therefore buys.
Read the full comparison| Feature | Taxi Supersides | Taxi Full Wraps |
|---|---|---|
| Coverage of vehicle | Both side panels, below the window line | Full exterior — bonnet, doors, flanks and rear |
| Visual impact | High — read at street level from both sides | Highest — the whole vehicle carries the creative |
| Relative cost per cab | Lower, so the same budget buys a larger fleet | Higher, reflecting the material and fitting involved |
| Creative possibilities | One strong message per panel | Full brand storytelling across the body |
| Typical campaign scale | Larger fleets, built for reach and frequency | Smaller fleets, built for standout and PR value |
| Best suited to | Always-on awareness, retail and services | Launches, hero moments and experiential |
| Tip Seat advertising | Included at no additional cost | Included at no additional cost |
Taxi Supersides, answered.
What is a taxi superside?
A superside is a large printed panel fitted along the side of a licensed taxi, below the window line and running most of the length of the vehicle. Campaigns take both flanks, so the cab carries the message on the left and the right. It is the part of a taxi that a pedestrian on the pavement, a cyclist alongside and a driver in the next lane all see first.
Are supersides fitted to both sides of the taxi?
Yes. A Superside campaign takes both flanks of every cab as standard — there is no single-sided option, because half a vehicle would halve the campaign for very little saving on production.
Which cabs can carry supersides?
Both London fleets. Supersides run on the Premium Black Cab, which is the latest-generation electric taxi, and on the Classic Black Cab, which is the traditional London taxi. A campaign can use either fleet or a combination of the two.
What artwork works best on a superside?
One message, high contrast, and a brand that is legible at a glance. Your audience sees the panel in motion, from a few metres, for a couple of seconds, often at an angle — which rewards a short line and a clear logo, and punishes body copy, fine detail and anything that has to be read in order. Supersides carry a name and a proposition better than they carry a picture.
Do supersides damage the taxi?
No. Panels are printed on materials approved for licensed vehicles and fitted over the bodywork by trained fitters at approved depots. They are removed the same way at the end of the campaign.
Are supersides cheaper than a full wrap?
Per cab, yes — a wrap covers the entire vehicle and takes considerably more material and fitting time. The more useful way to think about it is what a fixed budget buys: the same money puts noticeably more Superside cabs on the road, which is what produces frequency.
How many superside cabs should a campaign run?
Enough for the same people to see the campaign more than once. Supersides are usually chosen precisely because the lower rate per cab supports a larger fleet, so the number is generally set by the budget and the run length rather than by a fixed minimum. We size it against your objective before you commit.
Is Tip Seat advertising included with a Superside campaign?
Yes, at no additional cost. Every Superside campaign includes the interior tip seat panels on the cabs it runs on — three per vehicle on Premium Black Cabs, two on Classic Black Cabs.
Where to go next
Get prices for a supersides campaign.
Tell us the city, the format you are considering, your budget and your dates. You will get formats, fleet availability and an indicative rate — from a person, not a portal.