Premium Black Cab advertising
Supersides and Full Wraps on London's latest-generation electric black cab, with three interior Tip Seat panels included in every campaign.
London's latest-generation electric black cab.
Industry model: TXE
The Premium Black Cab is the newest licensed taxi on London's streets: an electric vehicle, noticeably quieter than the fleet it replaced, and visibly more modern from the pavement. For an advertiser that changes the environment the campaign sits in, which is not a small thing when the vehicle is doing half the work.
A brand on a clean, current vehicle reads differently from the same brand on an ageing one. That matters most where the audience is paying attention to those signals anyway — around new office developments, at the airports, and anywhere a campaign is trying to look like the future rather than the incumbent.
It is also the more comfortable interior of the two, and the one where a passenger is most likely to be settled in for a longer journey. The tip seat panels do their work in that setting, and there are three of them rather than two.
The brands that pick the Premium Black Cab.
Both fleets reach the same city. The reason to specify one is usually about what the vehicle itself signals, and who is paying attention to that signal.
Brands with a sustainability or innovation story
A campaign that talks about a cleaner future reads consistently on an electric vehicle and awkwardly on a diesel one. Buyers who care about that alignment tend to notice it, and so do journalists.
Financial, professional and technology brands
The newer fleet is most often seen working the newer parts of the city, which lines up with where those audiences are concentrated during a working day.
Campaigns that want maximum interior inventory
Three tip seat panels per vehicle rather than two, included at no additional cost, so an interior-led message gets more of the passenger compartment.
Ask for Premium Black Cab availability alongside a costed campaign, and we will tell you honestly what the fleet can support for your dates.
Get Prices & AvailabilityBoth formats run on the Premium Black Cab.
Supersides take the panels on each flank of the vehicle; a Full Wrap takes the entire exterior. Interior Tip Seat advertising is included with either.
Premium Black Cab Supersides
Bold side panels on London's newest electric cabs. Broad reach across the West End and the City, with the added benefit of a modern, quieter fleet.
- Both flanks of the vehicle
- Latest-generation electric fleet
- Three interior tip seat panels included
Premium Black Cab Full Wrap
A full wrap on an electric cab, turning the whole vehicle into a moving brand asset with a modern fleet story attached.
- Full exterior coverage
- Latest-generation electric fleet
- Three interior tip seat panels included
Your campaign doesn’t stop outside the cab.
Every Superside and Full Wrap campaign includes interior Tip Seat advertising at no additional cost, giving your brand additional visibility to passengers during their journey.
This is where the Premium Black Cab earns its keep for an interior-led message: three tip seat panels per vehicle rather than two, in the roomier and quieter of the two passenger compartments, on journeys where people settle in. Every Superside and Full Wrap campaign on this fleet includes them at no additional cost.
Premium Black Cab or Classic Black Cab?
Both fleets carry both formats and both cover the whole city. The difference is what the vehicle says about the brand on it, and how much interior inventory it carries.
About the Classic Black Cab| Feature | Premium Black Cab | Classic Black Cab |
|---|---|---|
| Vehicle | London's latest-generation electric black cab | The traditional London black cab |
| Interior tip seat panels | Three per cab | Two per cab |
| Formats available | Supersides and Full Wraps | Supersides and Full Wraps |
| Reads as | Modern, low-emission, premium | Iconic, established, unmistakably London |
| Often chosen for | Brands with a sustainability or innovation story | Brands that want the classic London silhouette |
Campaigns are not limited to one fleet. Running a mix is common where a brand wants both the modern fleet association and the classic London silhouette.
Premium Black Cab rates.
Published guide rates for both formats on this fleet, including printing and installation.
Full pricing and package detailTaxi Supersides · Premium Black Cab
The same published rate as the Classic fleet, on the latest-generation electric cab.
Taxi Full Wrap · Premium Black Cab
The entire exterior of the electric black cab, quoted monthly.
All rates exclude VAT. Published rates include printing and installation.
Most campaigns are planned as packages, with pricing tailored to fleet size, duration, format and availability. Package pricing can be considerably more competitive than the published per-taxi rate.
Get Prices & Availability- Printing
- Installation
- Artwork proofing before print
- Photographic evidence of the installed campaign
- Interior Tip Seat advertising
Premium Black Cab advertising, answered.
What is a Premium Black Cab?
It is London's latest-generation licensed black cab: an electric vehicle, noticeably quieter than the fleet it replaced, and visibly more modern on the street. We lead with the customer-facing name rather than the model code, but you may see it referred to in the trade by its industry model designation.
How many tip seat panels does a Premium Black Cab carry?
Three. The passenger compartment is the roomier of the two vehicles and carries three fold-down seat panels, compared with two on a Classic Black Cab — so a Premium campaign gets more interior inventory per vehicle, included at no additional cost.
Which advertising formats are available on the Premium Black Cab?
Both. Supersides take the panels on each flank of the vehicle and Full Wraps take the entire exterior. Interior Tip Seat advertising is included with either.
Should I choose Premium or Classic Black Cabs?
It depends on what you want the vehicle itself to say. The Premium Black Cab reads as modern and low-emission, which suits brands with an innovation or sustainability story and sits naturally around newer office developments. The Classic Black Cab reads as unmistakably London, which is what you want when the photograph has to say London at a glance. Many campaigns run a mix.
Is a Premium Black Cab campaign more expensive?
Rates vary by fleet as well as by format, and the newer fleet is in higher demand. The difference is usually smaller than the difference between running Supersides and running Full Wraps, so the format decision moves the budget more than the fleet decision does. We will quote both so you can compare.
Can a campaign run across both fleets?
Yes. Campaigns are not limited to one vehicle type, and running a mix is common where a brand wants both the modern fleet association and the classic London silhouette. It is planned, fitted and reported as a single campaign.
Where to go next
Get prices for a Premium Black Cab campaign.
Tell us the city, the format you are considering, your budget and your dates. You will get formats, fleet availability and an indicative rate — from a person, not a portal.