Guides
How taxi advertising actually works
Practical guidance on formats, fleet sizes, artwork and what a campaign involves — written for people planning one, not for search engines.
HERO: print technician checking a superside panel under depot lighting. Minimum 2000px wide.
Featured guideTip Seat advertising explained
The interior panels included with every Superside and Full Wrap campaign — what they are, and why they are not sold separately.
4 min readTaxi Advertising Artwork & Creative GuideDownload the production templates, and the creative rules that apply to advertising on a London taxi.6 min readTaxi Supersides vs Full WrapsThe two formats do different jobs. This is how to work out which one your budget should buy.6 min readHow taxi advertising worksEverything that happens between sending a brief and seeing your brand on the road, explained for someone buying it for the first time.7 min readHow many taxis do you need?There is no universal minimum. This is how the number is actually arrived at, and the trade-offs behind it.5 min read
More guides are in progress, including campaign measurement. If there is something you need answered before then, ask us directly.
Next step
Prices and availability in one working day.
Tell us the city, the format you are considering, your budget and your dates. You will get formats, fleet availability and an indicative rate — from a person, not a portal.