Taxi advertising does not use one simple rectangular artwork size. A cab is an irregular object with door splits, handles, indicators and curved panels, so the artwork is built onto a production template that already carries all of that geometry.
You will receive the correct template for your format and cab type — or you can download it below. Open it in professional design software such as Adobe Illustrator, build your creative directly onto it, and send the finished file back to us. We proof it before anything is printed.
You do not need to measure a vehicle or calculate panel sizes. That is what the template is for.
Five steps, and the only one that needs a designer is the middle one.
Supersides or a Full Wrap, on the Premium or Classic Black Cab. The template you need depends on both, because the two vehicles are different shapes.
Every template is below, or ask us and we will send the right one. You do not need to measure anything — the template already carries the vehicle geometry.
Open the template in professional design software such as Adobe Illustrator and build the artwork directly onto it, on the client artwork layer where one is supplied.
Supply the finished file as a PDF, following the specification on the template you used.
Nothing goes to print without a proof. We check the artwork against the production panels and come back to you before anything is printed or fitted.
Six templates, one for each format on each cab type. These are the actual production files — build your artwork onto them rather than recreating the shapes.
Superside templates are supplied at 25% of final size and show both flanks of the vehicle, with the production panels, door splits and cut-outs marked.
Both flanks of the Premium Black Cab, with production panels and physical features marked.
Both flanks of the Classic Black Cab, with production panels, door splits and cut-outs marked.
Full Wrap templates cover the whole vehicle as a set of irregular production panels rather than one rectangle. They also mark the areas that must stay a plain base colour, so work from the template rather than from measurements.
The full London wrap template for the Premium Black Cab, with every production panel, die line and cutter guide.
The full London wrap template for the Classic Black Cab, with production panels, die lines and cutter guide.
Tip seat templates cover the interior panels included with every Superside and Full Wrap campaign. The two fleets differ: the Premium Black Cab carries three panels and the Classic Black Cab carries two.
Three interior panels — left, middle and right — with a client artwork layer for each.
Two interior panels — left and right — supplied at actual size.
Not sure which template you need? Tell us the format and the fleet and we will send the right one, along with rates and availability for your dates.
Planning a Taxi Campaign?These are operational requirements for advertising on licensed London taxis rather than creative preferences. Design to them from the start — they are expensive to discover at proofing.
Exterior advertising must carry the same creative on both sides of the taxi. The design can be flipped or mirrored so it reads correctly on the opposite flank, but the two sides cannot run different messages. Plan one execution rather than a pair.
QR codes are not permitted on the exterior of London taxis. If a campaign needs a scannable route to a website or a purchase, that belongs on the interior tip seat panels — where a seated passenger can actually use it — rather than on the outside of the vehicle.
The Full Wrap templates mark areas, including around the boot and grille, that must remain a plain base colour rather than carrying artwork. The template shows exactly where; follow it rather than working from a written measurement.
Recommendations rather than rules — but they are the difference between a campaign that reads at a glance and one that does not.
One idea per campaign. A vehicle in traffic is read in a couple of seconds, and a panel carrying three messages communicates none of them.
Your audience meets the artwork from the pavement, at an angle, while it moves. That is a very different viewing condition from a screen or a page, and it rewards scale and contrast over detail.
If someone takes one thing from a two-second glance, it should be who you are. A logo that survives being seen small, briefly and in poor light is worth more than a clever line nobody finishes reading.
Door splits, handles, petrol caps and indicators all interrupt the printed surface. The template marks them — keep type and faces away from them rather than discovering the problem at proofing.
The best wraps acknowledge the bonnet, the door line and the rear rather than treating a cab as a flat surface. A poster enlarged to fit a vehicle always looks like a poster enlarged to fit a vehicle.
Print the artwork small, put it across the room and see what survives. Whatever is still legible is what your campaign actually communicates.
Tell us the format and the fleet and we will send the correct template, along with rates and availability for your campaign dates.